“What the Flood”

The Environment Agency has launched its Flood Action Campaign Winter 19/20, which focuses on winter preparation and helping people know what action to take in a flood, based on their Prepare. Act. Survive. Flood guide.

There are 5.2 million homes in England at risk of flooding. Don’t assume it’s not you.

Whether you live on a hill, in a flat or in an area that’s
never flooded before, flooding can still affect you, putting your home, your
possessions and your family at risk. In England there are over 5 million homes
at risk of flooding, but most people assume it’ll never happen to them.
According to recent polling, only a third of people in areas at high risk of
flooding believe that their home could be at risk. And with climate change
already causing more frequent, intense flooding and sea level rise, we all need
to know what to do, should the worst happen.

 Knowing what to do in a flood could save your
life.

According to the Environment Agency, the average cost of
flooding to a home is around £30,000. Flooding also brings a significant risk
to life. The mental health impacts of flooding can last for two years or more
after flooding has happened. Depression, anxiety and PTSD can affect up to a
third of people who have been flooded. But, crucially, taking steps to prepare
for flooding, and knowing what to do in a flood can significantly reduce the
damages to a home and possessions (by around 40%), reduce risk to life, and
reduce the likelihood of suffering from mental health impacts in the future.

What the Flood? Know
how to Prepare. Act. Survive.

The good news is that there are some simple things outlined in the Flood Action Campaign you can do to prepare for flooding. Knowing what to do in a flood could help keep you and your family safe, and save you thousands of pounds in damages and disruption.

flood action campaign

For more information and to find out if you are at risk
visit the what to do in a flood page on
GOV.UK to get prepared. Caroline Douglass, Director of Incident Management at
the Environment Agency, said, “Flooding can cause serious disruption to
people’s lives. We can’t prevent it, but we can help homeowners to be more
flood resilient. Those who are aware of the risk and have done something about
it are able to reduce damage to their homes and possessions considerably.”

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